Sakura Blossoms
House of Rituals Amsterdam & Bijenkorf Amsterdam 2024
A series of window installations for Rituals new collection The Ritual of Yozakura.
The window concept aims to evoke the sensation of a refreshing breeze for passersby, achieved through the graceful movement of suspended fabric. The interplay of RGB lighting on a fabric brings to life the nocturnal ambience of the new collection.
Each of the 360 Sakura blossoms were handcrafted and hand detailed.
Creative direction and concept design - Matteo Renna at MAST
Implemented and developed by LIGANOVA Netherlands B.V
Photography - Alessandro Reginato
To see a part my process for this project check out the video below and my instagram is also full of details and documentations of my projects
